2025 Winter-2026 Spring
coca- Brand Development
EVERYDAY CLOTHING & DAILY WARM
We spent a year redefining internal department roles and establishing the brand framework, including its purpose. From there, we developed the brand concept, “EVERYDAY CLOTHING,” and launched the first-ever campaign for coca, one of Japan’s leading fast fashion brands with over 150 stores across Japan and Asia.
日本のみならず、アジア各国にも展開を始めているcocaのブランド表現です。この施策を展開する前に、丁寧にブランド戦略の構築を試みました。その流れから「EVERYDAY CLOTHING」をブランドコンセプトとして策定し、180万人のフォロワーを抱えるSNSや、国内外150店舗を中心に、ブランド価値の向上を図りました。
coca- DAILY WARM 25 WINTER & EVERYDAY CLOTHING 26 SPRING
#brandconcepting #branddevelopment #brandcreative
@coca_global
Lead creative office: @s_sauce_llc
Collaboration with-
Art Direction/Design Lead: Kana Takarada @kana_takarada
Graphic Produce: Yoko Onodera
Copy: Atsushi Matsumoto
Photography: Misturu Nishimura @nishimura_mitsuru_photo
Design: Hitomi Kato @hitomi_katoh, Kazuya Yamazaki
Casting/Shoot coordination: RCKT / Rocket Company* @rckt_rocketcompany
Models: Freddy / Nanako Yoshimori / Ohya Family (Saori Ohya @ohyasaori) / Miu James @___3uy
Styling: Nozomi Kamekou / Wakiko Kondo @wakikokondo
H&M: Mia Kitakizawa @miya.kitsukizawa / Kana Oguchi / Jun Fukuda / Yukie Tsujimura (ende)
Print Production: Daiichi Seihan
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Brand-creative direction/Copy: Shinya Kamata @kmt_3a
Sr. Project Manager: Mayu Tominaga
Brand Executive: Sae Oiwa @saeoiwa